ODI is the world leader in Grip Technology , in the past 25 years the company has dedicated themselves to creating proprietary compounds which have been extensively researched and tested by top athletes around the world to ensure that they provide the highest level of comfort and longevity possible. ODI is dedicated to exclusively producing all products in the USA, in their own facility. The ODI Longneck and ODI Soft Grips are the most durable pro scooter grip on the market. Pretty much every pro scooter rider in the world has a set-up that includes a pair of ODI’s. If you don’t know, now you do! You better ask somebody!